Wednesday, February 3, 2010

Magazines' Newsstand Recession May Be Lightening Up

NEW YORK (AdAge.com) -- Magazines' newsstand recession certainly isn't over -- but it seems to be lightening up.


APMany magazine publishers now reporting circulation figures for the second half of last year are again posting declines, but in most cases those declines aren't nearly as steep as the plunges that came before.


This suggests, moreover, that the momentum may be shifting for the better. Newsstand declines had been getting worse -- progressing from a 6.3% slide in the first half of 2008, compared with the same period the year prior, to an 11.1% drop in the second half of 2008, and then to a 12.4% descent in the first half of 2009, according to the Audit Bureau of Circulations.


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