Wednesday, February 10, 2010

Journal Broadcast Group Selects Hipcricket as the Exclusive Mobile Marketing Solution for its 46 Television and Radio Stations in 12 States

KIRKLAND, Wash., Feb 09, 2010 (BUSINESS WIRE) -- Hipcricket today announced that Journal Broadcast Group, a division of Journal Communications, Inc. /quotes/comstock/13*!jrn/quotes/nls/jrn (JRN 3.09, -0.12, -3.82%) , has selected the mobile marketing leader to be its exclusive partner corporate-wide. The companies have done business since 2007 with six stations currently employing Hipcricket to drive sales, engagement and time spent listening and watching. The group has 33 radio stations and 13 television stations in 12 markets.

Hipcricket has conducted more than 50,000 mobile marketing campaigns for some of the world's biggest brands--including Rite Aid, HBO, Coca Cola and Staples--as well as hundreds of radio and television stations nationwide. Hipcricket equips clients with superior technology and services that enable them to create mobile advertising and promotional campaigns in minutes. The Hipcricket platform includes powerful analytics tools that allow stations to comprehensively monitor campaigns, measure and analyze results and make campaign or program changes in real time for the best possible results.

Milwaukee's WTMJ-AM and WTMJ-TV (NBC) use Hipcricket to power their School Closure Alerts program. More than 18,000 audience members currently receive text and e-mail alerts when schools close due to inclement weather.

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