Tuesday, February 2, 2010

Hispanic media outreach for Haiti unprecedented

As horrific images of Haiti flashed across the screens, murmurs of recognition floated through the audience at Univision Network's live celebrity telethon, many people nodding as they recalled disasters in their native countries.


To drive the connection home, host Mario Kreutzberger, aka "Don Francisco," brought out a recent earthquake survivor from Peru, reuniting him by video with his hospitalized daughter.


"The world has helped us many times. Now it is time for us to return that help to Haiti," Kreutzberger told the millions of Latinos in the U.S. and across the Western Hemisphere who watched the special edition of his weekly "Sabado Gigante" variety program.


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