Friday, February 12, 2010

Good Content Is Critical For Reaching Hispanics Online

Content has always been king, but probably never more so than in today's Hispanic online market.

Social media have completely changed the nature of how content for online consumption is produced. Companies must now speak to consumers through content that's less formal, more timely, shorter and ultimately more engaging.

The social Internet has opened the door for anybody to produce and distribute content, particularly in the Hispanic online space, where there is a relative lack of quality online content.

This represents a powerful opportunity for advertisers, and marketing agencies alike.

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