Thursday, February 4, 2010

Domino's Sensitive Head Chef Is a Marketing Guy

Domino's new campaign from Crispin Porter & Bogusky introduces the company's "head chef" Brandon Solano, who says of reports that his pizza tastes like cardboard and the sauce tastes like ketchup: "When you first hear it, it's shocking."


Brandon Solano Poor guy.


What the ad doesn't say is that Mr. Solano's title is actually VP-innovation. And he is in charge of R&D as well as Hispanic marketing. But while some might think the "chef" designation might seem a bit disingenuous in a campaign about honesty, doubters take note: Mr. Solano might not have a culinary degree, but he does run Domino's test kitchen, which is where he spends most of his time.


And yes, he works in a white chef coat.


Domino's is quick to point out that Mr. Solano does have a culinary background. He previously worked on the Calphalon brand for Newell-Rubbermaid, where he established the Calphalon Culinary Center for aspiring chefs and cooked with celebrity chefs like Michael Symon.


Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month