Tuesday, February 9, 2010

Do-It-Yourself Super Ads

BE afraid, Madison Avenue. Be very afraid.

That seems to be the message in the aftermath of the crowded, frenetic advertising bowl that took place inside Super Bowl XLIV on Sunday. Among those commercials consistently deemed most effective, memorable and talked-about, many were created or suggested by consumers — or produced internally by the sponsors — rather than the work of agency professionals.

That should give the modern-day “Mad Men” pause, particularly since so many people watched the game — an average of 106.5 million, the Nielsen Company reported, the largest audience ever for a television show.

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