Monday, February 22, 2010

Digital Remains Fraction of Mag Ad Revenues

Online contributed a relatively small part of total magazine advertising revenues in 2009, despite an economic downturn that decimated print ad revenues.


Thus, 2009 saw little change from previous years, with the print-dominated magazine publishing business -- like their cousins in the newspaper industry -- for the most part failing to build substantial online ad revenues despite big increases in online traffic.


Caveat: any assessment of the magazine industry is partly conjecture, because two of the largest magazine publishers -- Conde Nast and Hearst -- are privately held, and don't make revenue figures available to the public. However, several publicly owned magazine publishers -- Time Inc., Meredith Corp., and Martha Stewart Living Omnimedia -- release figures that can be used as proxies for the industry in general.


Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month