Monday, February 22, 2010

Digital Remains Fraction of Mag Ad Revenues

Online contributed a relatively small part of total magazine advertising revenues in 2009, despite an economic downturn that decimated print ad revenues.

Thus, 2009 saw little change from previous years, with the print-dominated magazine publishing business -- like their cousins in the newspaper industry -- for the most part failing to build substantial online ad revenues despite big increases in online traffic.

Caveat: any assessment of the magazine industry is partly conjecture, because two of the largest magazine publishers -- Conde Nast and Hearst -- are privately held, and don't make revenue figures available to the public. However, several publicly owned magazine publishers -- Time Inc., Meredith Corp., and Martha Stewart Living Omnimedia -- release figures that can be used as proxies for the industry in general.

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