Wednesday, February 24, 2010

Companies Embrace E-learning to Reach the Booming U.S Hispanic Market

Raleigh, NC (PRWEB) February 24, 2010 --

Hispanic Market Drives Companies to E-Learning U.S economists report that in spite of the past several years of fiscal gloom, the Hispanic consumer market segment continues to thrive. The Selig Center for Economic growth predicts that Latino buying power will climb to 1.3 trillion by 2015. This announcement has many struggling companies sitting up and taking notice. But since reaching and serving the Hispanic market segment takes specialized knowledge, businesses must utilize outside experts for training. Yet during an economic downturn, training budgets are first to go on the chopping block. A recent study by Corporate Learning Fact book reported a 21% drop in training and development spending by U.S companies since 2007. Blaire Borthayre, CEO of Hispanic Marketing Resources (http://www.hispanicmarketingresourcs.com/) provides training for businesses seeking to gain their share of the lucrative Hispanic market. Borthayre says that while spending is down, the number of staff being trained has actually jumped dramatically.

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