Thursday, January 28, 2010

Study: TV Beats Radio, Web For Ad Recall

Canada's equivalent to the Television Bureau of Advertising released data Thursday from a biometric study showing TV is notably more effective in prompting ad recall than radio or online ads.

The research showed TV spots produced "aided next-day recall" that was three times higher than radio ads; five times higher than with online display ads; and a lesser 1.4 times greater than online video ads.

The study using biometric research that tracked reactions, such as heart rate and skin sweat, and included 100 adults 18 to 49. It was conducted by Innerscope, and 24 national brands were included.

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