Wednesday, January 20, 2010

More Readers Skimming Google Headlines Than Going Directly to Newspaper Web Sites?

NEW YORK Aggregator sites -- especially Google -- really are hurting newspapers as more people increasingly simply skim the news headlines without bothering to click to linked newspaper Web sites, a new report finds.

This alarming trend for newspapers is occurring as more people are getting their news online and through aggregators, according to the report from Outsell Research. In fact, just as many people turn to aggregators to get news first thing in the day as people who crack open a newspaper.

The “News Users 2009” study conducted by Outsell Research affiliate analyst Ken Doctor found that 19% of people accessed Google, Yahoo, MSN and AOL News for news in 2009, up from 10% in 2006. For newspapers, 19% of those polled went there first, a drop from 23% in 2006.

The report makes a distinction between newspaper print editions and newspaper Web sites. When isolating newspapers online, 6% of those surveyed went to newspaper Web sites first thing in 2009, up from 3% in 2006. Other sites dedicated to specific subjects, such as sports or business, were up 7% in 2009 from 4% in 2006.

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