Tuesday, January 26, 2010

Hispanic MediaWorks, Telenueva Trade Content For Ad Sales

Hispanic MediaWorks has struck a deal with Telenueva TV, a Spanish-language media company, to provide Telenueva with ad sales representation in exchange for access to some of its content through syndication.

The deal is part of a growing push by Hispanic media to scale up both content and revenue through content-sharing and new advertising strategies.

The companies said Hispanic MediaWorks will handle advertising sales for Telenueva TV's syndicated shows, in return for access to Telenueva's flagship news service, a Spanish-language news program syndicated to local TV stations targeting Hispanic markets.

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