Tuesday, January 26, 2010

Hispanic MediaWorks, Telenueva Trade Content For Ad Sales

Hispanic MediaWorks has struck a deal with Telenueva TV, a Spanish-language media company, to provide Telenueva with ad sales representation in exchange for access to some of its content through syndication.


The deal is part of a growing push by Hispanic media to scale up both content and revenue through content-sharing and new advertising strategies.


The companies said Hispanic MediaWorks will handle advertising sales for Telenueva TV's syndicated shows, in return for access to Telenueva's flagship news service, a Spanish-language news program syndicated to local TV stations targeting Hispanic markets.


Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month