Thursday, January 21, 2010

Gotham Lands Hispanic Creative Duties for OK Cable

1-800-OK-Cable, a marketing consortium of cable operators in New York, New Jersey and Southern Connecticut, has tapped Interpublic Group-owned Gotham ad agency to handle creative duties, including Spanish-language advertising.

According to Gotham officials, a new campaign -- in English and Spanish -- is expected to break in April.

Englewood, N.J.-based Gotham already handles Hispanic creative work for Time Warner Cable of New York City, an assignment that touched some nerves in the Hispanic marketing community when it was awarded last year, as Gotham is not considered per se a Hispanic specialized shop.

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