Wednesday, January 13, 2010

ES Interactive, LLC Announces Exclusive Relationship with Justin.tv for Mexican and Puerto Rican Markets

Sillicon Valley, CA (PRWEB) January 13, 2010 -- Justin.tv is the leading live video platform on the Web, helping users interact and connect with others around the world in real-time. Headquartered in San Francisco, Justin.tv has partnered with Silicon Valley-based ES Interactive to deliver ads for ESI's partners through an exclusive deal, specifically for Mexico and Puerto Rico.


"A large percentage of users on Justin.tv are Hispanic. A lot of content in the Hispanic market is ideally suited for these users and we believe Justin.tv provides a good venue for consumer brands to reach them," said Rebecca Albert, CEO of ES Interactive.


ES Interactive is a content and application provider for mobile carriers and portals throughout Mexico, Puerto Rico, and South America, and has established itself as one of the top interactive agencies in the Spanish-speaking world. Its reach extends to Spanish speakers in the United States as well. Its expertise in this area has enabled it to build relationships with mobile carriers and portals, consumer brands, and content providers to find innovative ways to deliver their marketing messages and content to Spanish-speaking end users. This deal with Justin.tv marks another step for ESI into social networks and the social web arena, and represents a significant opportunity for both companies.


"We see explosive growth and opportunity in the Mexican and Puerto Rican markets, and ESI presented an opportunity to expand our global business alliances," said Scott Newton, Vice President of Business Development for Justin.tv. "Justin.tv is pleased to work with ES Interactive on growing our business in Mexico and Puerto Rico"


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