Monday, January 11, 2010

Casanova, Other Hispanic Ad Shops Eye Census Boost

This year’s census could be a boon for Hispanic advertising agencies, according to industry watchers.


As the Census Bureau gears up for its once a decade count of the population in April, many Hispanic shops are hoping for a repeat from 10 years ago.


Back in 2000, Hispanic agencies saw a swell of interest by companies looking to discuss the results, primarily the growing Hispanic population.


“After the results came out in 2000, I spent the whole summer and fall on a plane making presentations for companies wanting to know what these numbers meant to them,” said Ingrid Smart, chief executive at Costa Mesa-based Casanova Pendrill Publicidad Inc.


Casanova, a Hispanic advertising unit of New York-based Interpublic Group of Cos., has seen more business from large companies looking to market to Hispanics.


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