Monday, December 14, 2009

Yahoo! En Espanol's 2009 Year in Review Reflects U.S. Hispanics Fascination With Celebrities, Sports Icons and Technology

MIAMI, Dec. 14 /PRNewswire-HISPANIC PR WIRE/ -- Today Yahoo! En Espanol announced its 2009 Year in Review, which highlights the top searches and trends on Yahoo! En Espanol. The annual review, which accounts for millions of searches, is a distinct way to look at U.S. Hispanic's interests and to identify the ways they use the Web to find information and breaking news as it happens.

In 2009, searches about the King of Pop not only dominated but broke all sorts of records across the web. Fans of Michael turned to Yahoo! En Espanol to search for details on prescription drugs including Demerol, the hospital Jackson was taken to after he collapsed (UCLA Medical Center), and other lingering questions ("why did Michael Jackson die"). Searches also looked for information on his memorial service and continued to follow-up on the investigation into his death, now ruled a homicide. Janet Jackson placed second on the overall searches list as users searched for her emotional appearance at the BET Awards, her much anticipated tribute performance to her brother at the MTV Video Music Awards, her comeback performance at the American Music Awards and her recent primetime interview where she stated that she held her brother Michael's personal doctor responsible for his death.

Yahoo! En Espanol users also searched for Cristiano Ronaldo, the Brazilian soccer player, as the Real Madrid soccer club offered the Manchester United $131 million dollars for the soccer star. Searches for Ronaldo also peaked after the most expensive player in the World injured his right ankle playing a World Cup qualifying match against Hungary keeping him sidelined for several weeks.

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