Monday, December 14, 2009

TV Still Has a Hold on Teenagers

During a slow week for news last summer, the investment bank Morgan Stanley generated headlines when it sent out a research report about teenagers’ media consumption, based on the musings of a 15-year-old intern at the bank’s London office.

For those who missed it, here’s a summary: Teenagers like movies, music, video games and mobile phones. They like to pay as little as possible for them, or nothing at all. They use the Internet for social networking and other “fun” things when their homework is done. Twitter is pointless.

Most of this seems pretty obvious, though the response to the report demonstrated how desperate middle-aged media executives are to get their hands on any scraps of information about the next generation of consumers.

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