Monday, December 21, 2009

Nielsen Shares Predictions for Advertising Trends in 2010

It's the time of year when not only does everybody reflect upon trends and happenings from the year past, but they also look forward and make predictions for the coming year. Nielsen has shared its projections for the top advertising trends for 2010. These are:

1. Optimizing media convergence is a top priority.
2. New models emerge to take advantage of smartphones.
3. More cross-media ad campaigns surface.
4. Commercialization of social networking hubs increase.
5. More interesting and interactive online ads appear.
"A better understanding of media convergence will manifest in order to deliver a better return on investment," the firm says. "The ability to accurately measure activity and link online ads to offline purchasing behavior will be critical."

Nielsen says accurate mobile measurement will be required for advertisers to stay ahead of "snowballing growth" of that media platform and that the massive growth of online games will lead the way for more successful interactive and cross-media advertising campaigns. The firm expects growth in innovation and adoption in this area.

Of course social media will continue to provide new opportunities and Nielsen thinks there will be increased use of more creative advertising and content models online.

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