Wednesday, December 9, 2009

New Hispanic Commercial Shoot for 2010 U.S. Census

NEW YORK, Dec. 8 /PRNewswire-HISPANIC PR WIRE/ --

Background:
GlobalHue Latino, the nation's largest multicultural advertising agency, will be photographing one of its print and outdoor advertisements for the 2010 U.S. Census targeted at the Hispanic population. The advertising campaign is critical to Census' efforts to reach the traditionally "hard to count", which includes many Hispanics.

The U.S. Constitution mandates a decennial count of all people residing within the United States.

Who:
Mageline Concepcion, Account Supervisor, GlobalHue Latino
Felipe Godinez, Associate Creative Director, GlobalHue Latino

What:
Be behind the scenes and interview major players as a Spanish-language print and outdoor advertisement for the 2010 U.S. Census is produced. The ad will be part of the overall integrated marketing plan, culminating in the mailing of Census forms in April 2010. A mural representing Hispanics from all walks of life will be painted on an outside wall of a bodega in El Barrio in Spanish Harlem, photographed for the print and outdoor ad, and left in place for the duration of the Census ad campaign.

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