Thursday, December 10, 2009

Ad Shop Flexes Creative Muscle, Adds Four to Growing, Award-Winning Team

NEW YORK, Dec. 9 /PRNewswire/ -- Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, announced the creative team hires today of Mauricio Garcia, Juan Marin, Fernando Paz and Hugo Sanchez.

All four appointments are effective immediately with Garcia and Marin joining as visual geniuses -- the job title for art director at Adrenalina, Paz coming aboard as a senior visual genius and Sanchez signing on as a senior content genius -- the job title at the ad shop for copywriter. All will report to Victor Zeiris, executive creative director, Adrenalina.

The creative foursome are the newest in a burgeoning list of hires aimed at pumping up the creative strength at the agency, which in the past 12 months has bolstered its powerhouse team with five additional key hires including:

•Carlos Perez, who joined as associate creative experience director from Alma DDB, San Francisco, where he served as associate creative director;
•Ivar Rodriguez, who has come aboard as an associate creative experience director from AIM, Alternative and Innovative Marketing, San Diego, where he worked as a senior copywriter;
•Ismael Diaz, who signed on as visual genius from Euro RSCG, Mexico City, where he was associate creative director;
•Julian Garcia, who was enlisted as content genius from Inspire!, Dallas, where he worked as a copywriter; and
•Rafa Castello, who was hired as a visual genius from Pentagram Design, New York, where he served as a designer.

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