Thursday, November 5, 2009

The Effects of US Hispanic Media Concentration for Advertisers and Investors

Summary
The concentration and proportionate dearth of US Hispanic media outlets make it an easy buy for advertisers and creates a real value builder for investors.

Analysis
US Hiispanic market media is poised to experience dramatic revenue growth over the next 2 to 5 years as a result of the soon to be taken and released US Census.

The Census will put into black and white numbers that will officially document the incredible Hispanic population growth which has changed the faces of this country's largest cities and has permeated to many smaller ones.

The signs of the US Hispanic market being a real, tangible and not to be ignored market are everywhere.

As the Adweek article point spouts, while general market broadcasters continue to battle audience erosion, Univision, the country's No. 1 Spanish language media company, posted a 5 percent gain last season. The company owns the most watched single American TV station among adults 18-49 regardless of language -- KMEX-TV in Los Angeles. Univision also said last season it was consistently within the top five broadcast networks in the U.S., and on many nights it was within the top three.

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