Wednesday, November 4, 2009

"Internet is Good for the Newspaper Business"

John Paton, Chairman and Chief Executive Officer of impreMedia LLC, the number one Hispanic news and information company in the United States, believes digital news distribution “is the single best thing that has happened to our business in the last quarter century.”

It’s certainly been good for his company: “Even in this disastrous economy, we are now projecting for every one of our divisions a higher profit for 2009 over last year,” says Mr Paton. “Some will have their highest profits ever. We fully expect 25 percent of our profits to be non-print by 2011 and half by the following year.”

Mr Paton will explain how impreMedia is achieving such impressive results at the World Newspaper Congress, the global summit meeting of the world’s press, to be held in Hyderabad, India from 1 to 3 December next.

“I hope what we are doing here at impreMedia is instructive for others,“ he says. “I truly believe we have crafted a process that grows our brands, embraces platform change, protects and enhances journalism and services our communities.”

ImpreMedia had only nine products on two platforms three years ago; today it has 97 products on seven platforms - web, mobile, TV/video, social media, widgets, audio and print.

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