Wednesday, November 11, 2009

Citadel Media en Espanol Partners with Terra to Develop Online Brand Extensions for Radio Portfolio

MIAMI, Nov. 10 /PRNewswire-HISPANIC PR WIRE/ -- Terra, a leading original digital content producer with a primary focus on the U.S. Hispanic experience, has partnered with Citadel Media en Espanol to manage the online brand extensions of the network's portfolio of radio products. The first joint initiative is the launch of a new Web site for Maria Marin's radio show, Tu Vida Es Mi Vida. A motivational speaker, author and syndicated columnist, Marin brings her message of Latina empowerment to radio audiences across the country with her program, which is syndicated by Citadel Media en Espanol to 27 affiliates in major Hispanic DMAs such as New York, Los Angeles and Miami.

Beginning with today's launch of www.mariamarinradio.com, Terra will work with Citadel Media to manage all aspects of Maria Marin radio in the digital arena, including editorial programming, advertising sales, user experience and Web design. The cross promotional site will be home to exclusive interviews, photos and discussion boards. In addition, behind-the-scenes video of the radio show will be available via the Maria Marin channel on Terra TV.

"The convergence of digital and traditional media offers us the opportunity to reach an unparalleled audience, particularly as more and more U.S. Hispanics go online," said Carlos San Jose, Vice President of National Sales for Citadel Media en Espanol. "Our partnership with Terra will provide advertisers with a must-have media component when targeting the Hispanic demographic, a growing segment of the consumer market."

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