Monday, October 5, 2009

Meet the Mobile Web Audience

As mobile Internet usage increases, men are losing their advantage in numbers. They still account for the majority of users, but women are catching up quickly.

Mobile Internet visitors were up 34% year over year to 56.9 million in July 2009, according to The Nielsen Company. Growth among women outpaced the average rate by some 9 percentage points. Men still made up 53% of the mobile Web audience in July.

What keeps men so attached to their mobile phones for Web browsing? They make up the bulk of the audience for tech, sports and news content—and, unsurprisingly, for men’s magazine Maxim. Fully 95% of the Gizmodo mobile audience is male, and men accounted for about nine in 10 mobile visitors to NBA and NFL sites in July.

Women, by contrast, embraced the mobile Web for access to celebrity news, shopping sites and social networks. Females outnumbered males in their mobile visits to sites such as People.com, AT&T search and Horoscope.com.

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