Friday, October 9, 2009

Internet Ad Business is Floundering

NEW YORK (UPI) -- Revenue from U.S. Internet advertising fell 5.3 percent in the first six months of 2009, a private study released Monday showed.

The Interactive Advertising Bureau and accounting firm PricewaterhouseCoooper LLP said overall, Internet advertising fell to $10.9 billion, but search-advertising rose slightly to $5.1 billion, MarketWatch reported Monday.

"We are in one of the most difficult economic slumps in decades. (However), as the economy improves, we're confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives," said Interactive Advertising Bureau Chief Executive Randall Rothenberg in a statement.

Read full

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month