Thursday, October 29, 2009

Hispanics Tune in and Help Raise More Than $633,000 for Kids With Cancer During 2nd Annual Promesa & Esperanza Radiothon Benefiting St. Jude

MEMPHIS, Tenn., Oct. 29 /PRNewswire-HISPANIC PR WIRE/ -- Hispanic radio listeners in more than a dozen cities tuned in to help fight against childhood cancer, raising more than $633,000 in cash and pledges during the 2nd annual 'Promesa y Esperanza' (Promise and Hope) radiothon to benefit St. Jude Children's Research Hospital(R). The two-day radiothon took place October 8 - 9 in Philadelphia, Charlotte, New Orleans, Providence, Norfolk, Durham, Nashville, Minneapolis, Kansas City, Louisville, Richmond and Springfield, Mass. Thousands of callers pledged their support for children who are fighting cancer and other catastrophic diseases at St. Jude, one of the world's premier pediatric cancer research centers.

Stations owned by Golden Door and Davidson Media Group (DMG) and its partner radio stations dedicated more than 30 hours of programming to further the mission of St. Jude by encouraging their listeners to pledge just $20 a month as an Angel de Esperanza (Angel of Hope). These donations help St. Jude maintain its promise that no child is ever denied treatment because of a family's inability to pay. Since opening in 1962, St. Jude has treated children from all 50 states and around the world.

The hospital's International Outreach Program (IOP) freely shares medical advancements achieved in the treatment of childhood cancer in developed countries to those with limited resources. As of June 2009, the St. Jude IOP program has partner clinics in 15 countries in Latin America and around the world, including Mexico, Guatemala, Honduras, El Salvador, Costa Rica, Venezuela, Ecuador, Chile and Brazil.

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