Friday, October 9, 2009

Greater Philadelphia Cultural Alliance, Phila. Foundation announce diversity grants

Arts and culture groups in Philadelphia can receive grants up to $75,000 if they have a plan to bring more diversity to audiences and find repeat customers. The Engage 2020 Innovation Grants Program, launched by the Greater Philadelphia Cultural Alliance and the Philadelphia Foundation, has earmarked a total of $750,000 for one-year grants.

“Despite the many financial challenges facing cultural organizations, our research reveals excellent opportunities for expanded arts participation,” said Peggy Amsterdam, Greater Philadelphia Cultural Alliance president. “These grants deliver important venture capital for cultural groups looking to develop cutting-edge experiences for 21st century arts consumers.”

The nonprofits hope to tackle challenges addressed in a report released last month called “Research into Action: Pathways to New Opportunities.” The report, which was based on market research, offered 10 findings on how arts-and-cultural organizations could better engage the public.

The report found that, while attendance was high compared to the national average, two out of three new patrons did not return within 12 months. The study also cited the need for “children-friendly” attractions, as well as the importance of attracting nonwhite audiences, specifically African-Americans and Hispanics.

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