Wednesday, October 28, 2009

Flock Releases Spanish Language Web Browser

Flock, the "social web browser" built on top of Mozilla's Firefox, has remained somewhat of a niche product despite its integrations with the most popular social networking sites on the web. Although its features should have made it a top product in our Facebook and Twitter-obsessed age, it has clearly remained on the sidelines of the web browser market.

Today, Flock is trying a new strategy. The company plans to extend itself beyond the "social" niche by trying to find a home in an entirely different one: the Hispanic web. To tap into this new audience, Flock is releasing a Spanish-language web browser in partnership with Univision Interactive Media, the top Spanish-language media company in the U.S.

Flock's Univision-Branded Browser
According to Flock's VP of Business Development and Marketing, Dan Burkhart, there are now more than 22 million Hispanics online and the market's growth will continue to outpace that of the English-speaking web for the foreseeable future. Although social networking sites have released Spanish-language versions - for example, latino.myspace.com - he notes that there are "few if any social enabling applications that have made the investment to serve this important market." The Hispanic audience also actively engages in social networking activities. More than 40% visit sites like Facebook, MySpace and Twitter on a daily basis. Thanks to Flock's built-in social networking features, says Burkhart, that audience can now stay connected to those sites and to popular content from Univision.com.

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