Wednesday, October 7, 2009

Enter to Win a Breakfast With Despierta America's Karla Martinez and a Magical Trip for Four to a World-Famous Orlando Theme Park

MINNEAPOLIS, Oct. 6 /PRNewswire/ -- If you love breakfast and speak Spanish fluently, Bisquick® and Heart Smart Bisquick® want to give you a shot at winning a family vacation of a lifetime - a magical, three-day, two-night, all-expense-paid trip for four to a world-famous theme park in Orlando, Florida. The vacation - the sole prize of a Bisquick®-sponsored Spanish-language sweepstakes, which begins this week - includes an unforgettable breakfast on site with Despierta America co-host Karla Martinez. All you have to do is describe your family's favorite breakfast moment in one, simple Spanish sentence.

Why Spanish? Because the winners will be featured on Spanish-language television broadcasts and interviewed by other Spanish-language media. The sweepstakes is the second one of its kind in two years in which breakfast with Ms. Martinez is part of the prize - the result of an innovative partnership first announced last year by Univision Communications Inc., the nation's leading Spanish-language media company, and General Mills Inc., a leading global manufacturer and marketer of consumer food products. As part of the partnership, Ms. Martinez stars year-round in a series of 30-second vignettes that provide viewers with cooking and nutrition-related tips, each featuring one of 14 participating General Mills brands including Bisquick®.

Last year's winners were treated by Bisquick® to a private brunch with Ms. Martinez at Miami Beach's famous Fontainebleau Hotel and Resort. Wishing to emphasize a family vacation, this year the brand decided to give out one prize instead of five, and make it for a group of four persons. "It just made sense to us, since Bisquick® Pancakes are a breakfast favorite primarily shared by the family; it certainly was in la casa Alcocer when I was growing up," said Dominic Alcocer, Bisquick® Associate Brand Manager.

The sweepstakes runs through Feb. 28, 2010, and can be entered in three different ways: online, via text message and through regular mail. There's no purchase necessary and participants may enter once per day during the promotion period regardless of the method of entry. The lucky winner will be chosen randomly and will be notified on or about March 15, 2010.

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