Sunday, October 11, 2009

Brazilian Digital-Advertising Shops to Reach $500 Million in Revenue by 2010

The Brazilian Association of Digital Agencies (ABRADI) just finished its first survey, designed to measure the growth of digital agencies in the country. Brazil owns, by far, the largest digital market in Latin America.

The study revealed there are 2,275 digital agencies in Brazil that today gather up an income of $412 million, not counting media-buying investments. As in the U.S., there's a long tail of small digital agencies. Breaking it down, 63.3% of these agencies' annual revenue is below $650,000; 25.5% is between $650,000 and $2.7 million, and only 10% surpass $2.7 million. C├ęsar Paz, president of ABRADI, said it is expected that total revenue will exceed $500 million by 2010.

Mr. Paz also leads one of the strongest digital agencies of Brazil, AG2. Among the most visible ones are Aegis Group's AgenciaClick, TV1, FBiz and Publicis' Tribal. Additionally, iThink and WPP's Wunderman and Energy are among the ones that have shown fastest growth in the past few years.

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