Friday, October 2, 2009

Almap BBDO Reigns Again as the Most-Awarded Shop in Latin America

BUENOS AIRES (Adlatina.com) -- Brazil's Almap BBDO is the most-awarded agency in the Spanish and Portuguese-speaking world for the sixth year in a row, according to the new 2009 Crema ranking, compiled annually by Adlatina.

The Sao Paulo agency was the only shop to win prizes at all seven of the international ad festivals used by Adlatina to calculate the ranking: the Cannes Lions festival, the One Show, the U.K.'s D&AD, the London International Advertising awards, the Clios, regional Buenos Aires-based Latin American festival FIAP and Spain's El Sol.

In this year's Crema ranking of Ibero-American agencies, Argentina's Del Campo Nazca Saatchi & Saatchi moved up to the No. 2 slot from sixth last year, and the No. 3 agency, Leo Burnett Portugal, came out of nowhere after not even making the top 25 in 2008. The Portuguese agency's success was due to several campaigns, including the Amnesty International spot "Everybody Is Against Everybody" and a promotion for the Red Cross that the international juries favored.

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