Monday, September 14, 2009

Walmart Helps Even More Hispanics Achieve Their Educational Dreams

BENTONVILLE, Ark., Sept. 10 /PRNewswire-HISPANIC PR WIRE/ -- Walmart is celebrating Hispanic Heritage Month, September 15 - November 1, by launching the "La Mejor Herencia es una Buena Educacion," ("the best heritage is a good education") national campaign, a continued commitment to serving the Hispanic community through education-focused initiatives. While the number of Hispanics earning degrees is on the rise, the campaign is designed to ensure that those still underserved receive the vital information and assistance necessary to gain access to a higher education.

The campaign includes:

-- National television, radio, print and online advertising - the ads, aimed at showcasing Hispanic students who can serve as role models to other aspiring students, highlight recipients of the Hispanic Scholarship Fund/Walmart Scholarship Program.

-- Enhancement of - the site will have a designated section that will connect parents and students with individuals committed to helping Hispanics achieve a higher education.

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