Thursday, September 10, 2009

U.S. DTV Adoption Exceeds 99 Percent

NEW YORK: More than 99 percent of U.S. homes are now able to receive digital television signals, Nielsen said today. As of Aug. 30, a total of 710,000 homes still had no TV reception, though 59 percent of those were said to have access to a low-power station or one across the Canadian or Mexican border. Those households relying on LPTV had, on average, 3.2 stations available. The propensity of the households with little or no TV were younger, Hispanic or African American.

Among metered designated market areas, four reached 100 percent adoption--Providence, R.I.; New York; Nashville, Tenn.; and Louisville, Ky. Los Angeles had more than 77,000 households with no TV reception--the most of any DMA. Dallas was next with nearly 37,000, followed by Phoenix, Ariz., with 24,000 and Portland, Ore., with 23,500.

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