Monday, September 7, 2009

Univision Out to Make More Spanish-Language Videos Available Online

NEW YORK (AdAge.com) -- As marketers and their U.S. Hispanic ad agencies seek more online opportunities, Univision Communications is finally rushing to address the shortage of Spanish-language video.

"There's a huge need for more relevant content," said Marla Skiko, senior VP-director of digital innovation at Publicis Groupe's SMG Multicultural.

Univision is planning to put more of its own TV shows online, hear pitches from outside content producers and add search-engine index Truveo to its website to help users find more Spanish-language video.

"Advertisers have expressed a clear interest in wanting to be more involved in video," said Kevin Conroy, who joined Univision from AOL as president of the revamped Univision Interactive Media division in January 2009. "They don't want their brand messages associated with user-generated content, but professionally produced content."

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