Tuesday, September 29, 2009

Telemundo is the Fastest-Growing Major Broadcast Network Regardless of Language for the 2008-2009 Television Season

MIAMI--(BUSINESS WIRE)--Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced today, its results for the 2008-2009 Television Broadcast season.

According to Nielsen Media Research, Telemundo solidified its position as the fastest- growing network among all major broadcast networks regardless of language in general market prime (Mon-Sat 8-11PM & Sun 7-11PM) among Adults 18-49 (up 17%, +96,000) and Adults 18-34 (up 22%, +70,000).

Telemundo was also the fastest-growing Spanish-language broadcast network among Adults 18-49 and Adults 18-34 for the 2008-2009 broadcast season. Telemundo averaged 658,000 in Adults 18-49 in Monday through Friday prime, an increase of +16% over last season (568,000) with a 21% share of Spanish, up two points. In Monday through Sunday prime, Telemundo averaged 621,000 among Adults 18-49 up 13% and a 22% share of prime, up two points from last season.

Among Adults 18-34, Telemundo averaged 376,000 in Monday through Friday prime, growing 22% from last season. During Monday through Sunday prime, Telemundo increased its delivery up 18% to 361,000 Adults 18-34.

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