Wednesday, September 16, 2009

Spanish network Estrella launches but will its star shine or fade?

Jay Leno isn't the only one in Burbank taking a big gamble today. LBI Media Inc., a Burbank-based family-owned broadcaster, has picked today to launch a Hispanic television network.

Estrella TV will reach about 70% of the nation's Hispanic television households. LBI Media is the parent of Liberman Broadcasting, which owns several major-market television stations including KRCA Los Angeles. Several other broadcasters including Hearst Television, Belo Corp. and Sunbeam Television have signed on as affiliates.

KRCA has already become something of a presence in the Los Angeles television market as the station has made some inroads on its bigger competitors Univision and Telemundo. Its prime-time ratings jumped 30% in the 18 to 49 demographic in July.

Still, this is hardly the ideal time to launch a new channel, particularly a broadcast network. Besides a tough economy, Univision and NBC Universal's Telemundo are also fairly entrenched and have stronger television stations carrying their programming.

Read full
article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month