Tuesday, September 8, 2009

Online, Mobile Ad Revenues Set to Climb

Online advertising revenues will creep upward in 2009 only to drop in 2010 before recovering, predicts the Yankee Group in its “2009 Advertising Forecast: Getting the Consumer’s Attention.”

The research firm pegs 2009 online ad revenues at $23.63 billion, a 1.8% year-over-year increase. In 2013 revenues will surpass $31 billion.

Yankee Group attributes the up-down forecast for the next two years to the combination of increasing user attention, booming search advertising and falling ad prices due to inventory oversupply.

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