Tuesday, September 15, 2009

Mobile TV Faces Obstacles

According to data from Mediamark Research & Intelligence (MRI), more than one-fifth of US mobile phone or PDA users are interested in watching live TV on their mobile device.

Respondents to the research firm’s “Survey of the American Consumer” were even more likely to be interested in watching mobile TV if they indicated that they viewed their mobile device as a source of entertainment—46.9% of such consumers said so.

When it came to paying for mobile TV services, however, consumers were markedly less enthusiastic. Only 13.5% of all respondents said they would pay a subscription fee for mobile TV, and even among respondents who said mobile was a source of entertainment, the figure was just 34.5%. In addition, more than 70% of respondents found ads on mobile phones and PDAs annoying, though some were willing to view them in exchange for lower monthly costs.

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