Thursday, September 3, 2009

M-Commerce Is Still in Its Infancy

More than 70 million US mobile phone users will access the Internet from their device in 2009, eMarketer forecasts. And a number of recognized retail brands have launched mobile commerce programs so they can be where their customers go.

Nevertheless, mobile commerce is still immature. Web-enabled mobile phone users are much more likely to employ their devices to get weather forecasts, read news, find movie times and bank online than to buy products.

“A number of retailers and third-party developers have introduced mobile apps that give consumers powerful new shopping tools and added convenience,” said Jeffrey Grau, eMarketer senior analyst and author of the new report, “Mobile Commerce: Ahead of Its Time.” “But most retailers are either standing on the sidelines or in the midst of planning their mobile commerce strategy.”

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