Wednesday, September 2, 2009

Howard, Merrell & Partners Forms Hispanic Marketing Group

RALEIGH – Howard, Merrell & Partners, strategic branding and advertising firm, expands its services with the formation of a Hispanic Marketing Group. The Group will focus on the development and execution of advertising, direct mail, public relations and social media marketing specifically targeted at the Hispanic market.

According to Jim Cobb, president and CEO of Howard, Merrell & Partners, over the past few years, clients have been asking for the agency’s support in reaching the Hispanic community in the United States. “In order to provide the highest level of integrated service, we felt it was the right time to establish the Hispanic Marketing Group,” said Cobb.

Jim Stevens-Arce, vice president/director Hispanic Marketing, will lead the efforts of the Group. Rounding out the bilingual team are Elizabeth Romero, account supervisor, Public Relations and Hispanic Marketing, Sarah Findle, account coordinator, Social Media and Hispanic Marketing. Additionally, Becca Liberman, media planner/buyer, Interactive Specialist, who has considerable experience in media buying for the Hispanic market

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