Tuesday, September 29, 2009

Burger King Corp. Kicks Off Its Annual FÚTBOL KINGDOMSM National Tour and Debuts the BK FÚTBOLADORES™

MIAMI--(BUSINESS WIRE)--Burger King Corp. (NYSE:BKC) kicked off its second annual FÚTBOL KINGDOMSM national tour, a series of innovative street-level fútbol events. The tour made its first stop in Denver, Colorado this past weekend and will travel to seven more markets across the U.S. through November 2009. This year’s tour also marks the debut of the BK FÚTBOLADORES™, a team of soccer exhibitionists created exclusively for the BURGER KING® brand and FÚTBOL KINGDOMSM.

“Burger King Corp. is committed to engaging Hispanic consumers in a meaningful and relevant way,” said Alexandra Galindez, director, multi-cultural marketing for BKC. “In its second year, FÚTBOL KINGDOMSM showcases an extremely popular piece of Hispanic culture that is both fun and promotes an active lifestyle. We encourage participants of all ages and skill levels and their families to join us for an interactive day of fun and free entertainment.”

Master of Ceremonies George X will host FÚTBOL KINGDOMSM in all eight markets. With more than 13 years of broadcasting experience, George X is one of the leading sports and entertainment personalities in the U.S. Hispanic market, serving as host of the award-winning soccer reality show “RETRO FINAL NISSAN” on FOX Sports en Español and as the Spanish voice of ESPN’s X Games coverage.

What’s Happening at FÚTBOL KINGDOMSM

The free events provide families and soccer enthusiasts with a unique and exciting experience. The FÚTBOL KINGDOMSM center court will feature the BK FÚTBOLADORES™ freestyle show along with interactive head-to-head demonstrations.

Surrounded by an array of thrilling challenges and activities, attendees will have the opportunity to participate in skills challenge areas of DOMINA COMO REY™ (ball control); LOS REYES DEL BALON™ (speed); and Mata Penales (blocking ability). All of these activities will be accompanied by non-stop, high-energy music. In addition, $1 Double Cheeseburger and Dr Pepper® product sampling will be available while supplies last at the BK® mobile kitchen, sponsored by Boost Mobile.

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