Wednesday, September 16, 2009

Borden Celebrates Elsie the Cow's 70th Birthday

DALLAS, Sept. 15 /PRNewswire/ -- Happy 70th birthday, Elsie! Borden Milk is pulling out all the stops to honor America's favorite spokescow this fall with a celebrity celebration, including free music downloads and a new children's book honoring America's iconic bovine. Selena Gomez, star of Disney's "Wizards of Waverly Place," will make a guest appearance at Elsie's private birthday party at the State Fair of Texas to lead the singing of "Happy Birthday" and offer a toast to the famous cow with the smiley brown eyes.

"I grew up with Borden and have always been one of Elsie's number-one fans," said Gomez. "I am excited to help her celebrate her birthday and remind kids that Borden milk is a cool, fun drink that helps keep you fueled and ready for whatever you're up to in your life."

Leading up to the birthday bash, Borden Milk will offer free music downloads from Selena Gomez & The Scene's debut album Kiss & Tell. To help further commemorate the occasion, Borden is publishing a limited edition children's book about Elsie as part of its commitment to early childhood literacy and in support of Reading is Fundamental (RIF).

"Borden is excited to celebrate Elsie's 70th birthday in the spotlight and we're honored to have Selena Gomez and RIF help make it a true birthday bash," said Rick Beaman, President of Borden. "We want to take this special opportunity to honor Elsie and thank everyone for having her be a part of their families for so many years."

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