Monday, September 21, 2009

Ad Shop Wins Gold, Silver for Tecate Light TV Spots, Silver for Tecate Radio Spot

MIAMI, Sept. 18 /PRNewswire/ -- Adrenalina, a leading advertising and
marketing agency that is part of the MDC Partners network, has been awarded a
gold and two silver trophies at the 11th annual Advertising Age Hispanic
Creative Advertising Awards in Miami.

In a first for the ad shop, Adrenalina captured the most prestigious award in
the television category, winning a gold for best campaign for its Tecate Light
"Papas Aguador" spot and winning a silver award in the TV category for Tecate
Light's "Papas Medias de Seda" spot.

Both Tecate Light TV spots are part of the 2009 multiplatform campaign mounted in May.

Tecate also picked up a silver award in the radio category for its
"Disclaimer" radio spot, which is part of Tecate's 2009 multimedia campaign
rolled out in April.

"We don't just make TV, radio ads and billboards, we create emotions that
spark conversations in the lives of our consumers every day. Today, thanks to
my powerful team-all men and women with caracter-together we celebrate the
beginnings of a cultural movement in advertising that realistically portrays
the values and perseverance of those who have come here in search of a better
life," said Manuel Wernicky, president, chief ideas officer and managing
partner, Adrenalina.

Wernicky and Paco Olavarrieta, Adrenalina's chief creative director, accepted
the creative award Friday evening (Sept. 18) on behalf of the ad and marketing
services shop and the strategic force at Heineken USA led by Carlos Boughton,
brand director.

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