Tuesday, August 4, 2009

You Don't Need a Celebrity for Brand Credibility

Credibility does not have a color. Neither does honor nor excellence. So, choosing a multicultural testimonial spokesperson or brand ambassador with those qualities to help market your product or service can reach across cultural lines to appeal to all of your audiences.

As acknowledged trend leaders, celebrities like Tiger Woods, Queen Latifah and Beyonce are sought to add glamour and high visibility to a variety of products.

When Dennis Haysbert takes a stand for Allstate, everyone feels safe and reassured. When Halle Berry winks for Revlon, women of all colors appreciate her beauty, and when Michael Jordan pops the elastic on Hanes underwear, well, it's a slam dunk for the product.

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