Thursday, August 27, 2009

The Close Relationship Between Bloggers and Marketers

Blogging has become a major social media marketing phenomenon over the years—so much so that even the US Federal Trade Commission is considering rules for bloggers to follow when working with marketers. Worldwide research from Text 100 shows just how close that relationship has become.

Nearly nine in 10 US bloggers told Text 100 they welcomed contact from PR firms or corporations with information, comments or suggestions. E-mail was bloggers’ preferred means of contact, especially in the US.

All of the US bloggers surveyed by Text 100 had been contacted by marketers in the past six months. Majorities in Europe and Asia-Pacific said the same, at 86% and 70%, respectively.

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