Wednesday, August 19, 2009

Report: Display Ad Market Stabilizing?

There are some signs that pricing for display advertising is stabilizing, at least for the Web’s long tail.

Adify, a technology firm which helps media companies large and small create and manage online ad networks, has released a report on CPM pricing for display ads, which indicates that some content categories are seeing pricing bounce back slightly since the economy went south late last year.

For example, Adify found that prices for ad inventory on real estate sites doubled during the second quarter of this year compared to the fourth quarter last year, reaching an average of $6.49. Similarly, the sports category’s CPM reached $7.09, an increase of 18 percent versus the previous quarter, when prices had dipped. Entertainment CPMs are also on the rise, said company officials.

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