Thursday, August 13, 2009

Look to Where the Sun Is Shining

"The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom," says Blaire Borthayre in an article at MarketingProfs. And there are, she argues, a number of reasons why the buying power of these savvy consumers will likely grow to $1.1 trillion in 2009. Among them:

Many foreign-born Hispanic consumers don't rely on credit. Nearly 60 percent have not used a credit card in the last month, and a third prefer cash transactions.

Hispanic households often benefit from multiple income sources. Since discretionary spending levels are less dependent on any one earner, they're less likely to drop.

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