Monday, August 31, 2009

Kleenex Honors Hispanic Heritage with User-Generated Box Art

Rounding out a search for Hispanic artists that launched in December 2008, Kimberly-Clark’s Kleenex brand has announced the winners in its “Con Kleenex, Expresa tu Hispanidad” package design contest.

The contest, which translates as ‘Express Your Hispanic Pride with Kleenex”, was aimed at finding creative talents who could translate elements of Hispanic heritage onto three upright Kleenex packages that will reach store shelves in quantity next month to commemorate Hispanic Heritage Month (Sept. 15 to Oct. 15.)

“The Kleenex brand wanted to recognize the contributions of Hispanic culture to America and felt an art contest celebrating their rich heritage was an ideal way to do that,” brand manager Carolyn Eisele said in a release. “The number of quality pieces we received over a period of several months was simply amazing and shows just how much artistic talent is out there, just waiting to be discovered.”

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