Thursday, August 27, 2009

Fox Sports En Español Wins Two Coveted Industry Awards

Los Angeles, CA – August 27, 2009 – Fox Sports en Español, the country’s top Spanish-language sports brand, is the recipient of two major industry awards for its “Strings” campaign, featuring an inspirational soccer TV spot set to the stirring sounds of violins. The groundbreaking and emotional piece garnered the network two Telly Awards, which honor outstanding cable TV programs, online content, commercials and film productions, as well as an Imagen Award, which recognizes positive portrayals of Latinos and Latino culture in entertainment.

“These awards provide yet another reason to celebrate our exceptional creative team. Recognitions like these validate our positioning as one of the country’s most relevant, dynamic and innovative cable sports properties,” said Tom Maney, SVP of Advertising Sales for Fox Sports en Español.

The “Strings” campaign resonated greatly with consumers from a variety of backgrounds. Around the globe, millions of young men aspire to become professional soccer players. Regardless of their financial status in the world, this is a lifelong dream and an opportunity. “Strings” uses the quintessential sound of classical violin music to tell the story of three real life soccer players, as they take their respective journeys to play the historic game.

Established in 1985, The Imagen Foundation is dedicated to encouraging and recognizing the positive portrayals of Latinos in the entertainment industry. Past honorees include such entertainment industry professionals as Antonio Banderas, Phil Roman, Edward James Olmos, Bill Meléndez, Rita Moreno, Jennifer Lopez and Héctor Elizondo.

The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. This year’s 30th Annual program was an international competition which received more than 14,000 submissions from five continents, making it one of the most competitive in the history of the Telly Awards.

Fox Sports en Español clinched the highest honors in two key categories among a notable list of participants. In the first category at the Tellys, Fox Sports en Español won the top award in Promotional Branding in Regional TV & Multi-Market Cable, while the second Silver Telly for FSE was achieved in the category of Sports Programs, Segments, or Promotional Pieces. At the Imagen Awards, Fox Sports en Español won the award for Best On-Air Advertising.

“These awards are recognition from our peers in the industry, and they point directly to our expertise in the branding and sports categories,” said Oren Hatum, Vice President, On-Air Promotions for Fox Sports International who was also Creative Director / Executive Producer for the FSE Strings Campaign. “In the end, we were successful in developing a dynamic creative concept to brand Fox Sports en Español, while capturing the true tenacity of three young men in pursuit of their Goal!”

About Fox Sports en Español

Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Español is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC® and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FSE Móvil, we are and will continue to be the first name in the U.S. Hispanic sports space.

Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com.

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