Friday, August 7, 2009

Digital OOH Video Reaching Masses

If there was any doubt that digital out-of-home video is becoming ubiquitous in any public space that has room for a screen, just check out these statistics based on a new study released Wednesday (Aug. 5) from Arbitron. About 155 million (or 67 percent of persons 18 or older) have seen a digital video display in the past month at one or more of 17 types of public venues. Of that that total, 76 percent recalled seeing digital video at multiple venues.

Digital video displays in retail locations alone, including grocery stores, department stores, drug stores, shopping malls or convenience stores reach more than half (53 percent) of all American adults. Digital video at gas stations and movie theaters reach over one-in-five adults per month. Nearly one in five have also seen a digital screen in a restaurant or bar. One in seven noticed digital video in an office building or elevator.

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