Tuesday, August 11, 2009

Because Hispanic Men Love Downy Too

No, they do, I've seen it. As the release goes:

"The spots were created by full-service Hispanic marketing communications agency, Wing. In an effort to bring Downy Ultra's long-lasting scent properties to life, Wing developed and created a funny :30 spot, "Lavadero" or "Laundry" starring two Latino men in a laundromat. What takes place shows that Latino men buy Downy too, and can appreciate a lasting scent experience! The spots began airing last week on Telemundo, LATV and KMPX (Dallas)."

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